Branding
Sigma Chi Waterloo: Re-Branding
Developed and executed Sigma Chi’s digital brand strategy, building a cohesive identity and growing the chapter’s social media presence to 2,400+ followers. Managed content creation, analytics, and targeted campaigns to increase engagement, event turnout, and campus visibility.
Year :
2022- Ongoing
Industry :
Social
Client :
Sigma Chi Waterloo
Project Duration :
Ongoing
ABOUT THE PROJECT:
● Built brand identity from scratch, creating a custom logo, cohesive color palette, and standardized visual style, boosting visual consistency and professionalism across all social channels.
● Grew Instagram followers by 300% from 600 to over 2,400+ through strategic posting, SEO-optimized captions, and targeted boosting campaigns that expanded reach and awareness within the Laurier and Waterloo student communities.
● Produced high-impact graphics and videos using Illustrator, Premiere Pro, and Canva to boost engagement.
● Leveraged analytics across IG/TikTok to refine content strategy, driving event turnout and campus visibility.
More Projects
Branding
Sigma Chi Waterloo: Re-Branding
Developed and executed Sigma Chi’s digital brand strategy, building a cohesive identity and growing the chapter’s social media presence to 2,400+ followers. Managed content creation, analytics, and targeted campaigns to increase engagement, event turnout, and campus visibility.
Year :
2022- Ongoing
Industry :
Social
Client :
Sigma Chi Waterloo
Project Duration :
Ongoing
ABOUT THE PROJECT:
● Built brand identity from scratch, creating a custom logo, cohesive color palette, and standardized visual style, boosting visual consistency and professionalism across all social channels.
● Grew Instagram followers by 300% from 600 to over 2,400+ through strategic posting, SEO-optimized captions, and targeted boosting campaigns that expanded reach and awareness within the Laurier and Waterloo student communities.
● Produced high-impact graphics and videos using Illustrator, Premiere Pro, and Canva to boost engagement.
● Leveraged analytics across IG/TikTok to refine content strategy, driving event turnout and campus visibility.
More Projects
Branding
Sigma Chi Waterloo: Re-Branding
Developed and executed Sigma Chi’s digital brand strategy, building a cohesive identity and growing the chapter’s social media presence to 2,400+ followers. Managed content creation, analytics, and targeted campaigns to increase engagement, event turnout, and campus visibility.
Year :
2022- Ongoing
Industry :
Social
Client :
Sigma Chi Waterloo
Project Duration :
Ongoing
ABOUT THE PROJECT:
● Built brand identity from scratch, creating a custom logo, cohesive color palette, and standardized visual style, boosting visual consistency and professionalism across all social channels.
● Grew Instagram followers by 300% from 600 to over 2,400+ through strategic posting, SEO-optimized captions, and targeted boosting campaigns that expanded reach and awareness within the Laurier and Waterloo student communities.
● Produced high-impact graphics and videos using Illustrator, Premiere Pro, and Canva to boost engagement.
● Leveraged analytics across IG/TikTok to refine content strategy, driving event turnout and campus visibility.